The 3D orbital model is now an essential tool in the world of real estate and architecture. It allows you to present a project in an interactive, visual, and engaging way. However, its creation is far from trivial. A poorly designed orbital model can quickly lose its impact or even harm the overall presentation of a real estate project.
In this article, we explore the 5 most common mistakes when designing a 3D orbital model. You'll see that beyond appearances, creating a quality model requires true technical and graphic expertise. This is why it's often wise to call on a specialized service provider like Axeon 360, capable of delivering an interactive, fluid, and professional rendering.
1. Inaccurate or Simplified Modeling
The first mistake, and arguably the most common, concerns the modeling of the project. An orbital model relies above all on the accuracy of volumes and proportions. A poorly modeled or overly schematic building will not do the project justice. Worse still, it could present an inaccurate image, destabilizing investors, clients, or communities.
It is essential to respect the technical data: actual dimensions, levels, materials, architectural details, etc. Every distortion or approximation can impact the overall perception of the project. At this level, an experienced modeler is essential.
2. Forgetting Integration into the Real-World Context
The strength of a 3D orbital model is to show a project in its overall environment. Too often, projects are presented without taking into account the urban fabric, green spaces, roads, neighboring buildings, or the terrain. This lack of context limits understanding of the layout, orientation, and connections.
An orbital model must be able to highlight the architectural integration of the project into its environment. This is what decision-makers and institutional partners are looking for. Otherwise, the project appears out of touch, disconnected from reality.
3. Not optimizing the model for online use
Technical performance is a crucial criterion. A 3D orbital model that is too heavy or poorly optimized will not work properly on browsers or mobile devices. Loading times will be excessively long, the user experience will be degraded, and interest in the model will quickly fade.
To avoid this, it is necessary to optimize polygons, textures, shading, and navigation scripts. This phase of compression and technical adaptation is often neglected, even though it determines the interactive experience. It requires skills in 3D, but also in web development.
4. Not offering interactivity or clickable points
An orbital model is not a simple animation. It must be interactive, engaging, and allow the user to discover the project on their own. However, many models rely on an automatic rotation effect, without adding points of interest or enriched content.
This is a major mistake. A good orbital model must include clickable points: fact sheets, interior views, 2D plans, technical information, etc. It can also include a guided tour to tell the project's story. This storytelling is a very effective sales tool.
5. Underestimating the complexity of the project and wanting to do everything in-house
The fifth mistake, and not the least, is wanting to create a 3D orbital model without specific skills, thinking it's a simple 3D rendering or an automatic rotation game. Yet it's a complex project, combining architecture, UX, web, real-time 3D, and storytelling.
Not calling on specialists runs the risk of obtaining a half-finished result, underperforming, and lacking any real visual impact. The return on investment will then be zero, or even negative.
It is at this precise moment that it becomes crucial to consider the support needed to avoid these pitfalls. Because while the ambition to insource this type of project is understandable, it must be measured against the technical, aesthetic, and narrative requirements of a truly accomplished orbital model.
Why work with Axeon 360 for your 3D orbital model?
Specializing in interactive 3D visualization and real estate communication, Axeon 360 designs immersive 3D orbital models, tailored to the needs of developers, architects, and communities. Our team brings together architectural modeling experts, 3D web developers, UX/UI designers, and visual storyboard artists to create fluid, aesthetic, and strategic models. Each project receives tailored support. Working with AXEON-360 ensures you have a professional, compelling, and high-performance 3D orbital model that meets your commercial or institutional objectives.
Conclusion
The 3D orbital model is a powerful tool, but its success depends on flawless execution. Imprecise modeling, a missing context, poor interactivity, or poor technical optimization can quickly turn a promising project into a useless tool.
To avoid these pitfalls, it is essential to work with an experienced partner like Axeon 360, who will manage the entire process, from concept to launch.
Don't underestimate the complexity of a 3D orbital model. Entrust it to experts to transform your real estate project into an engaging and effective immersive experience.